Creative Digital Media Production

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Subject Intent: Why Creative Digital Media Production?

Creative Digital Media Production will allow learners to develop a wide range of creative, organisational and communication skills by developing practical creative projects from initial ideas generation, through the pre-production, production and post production phases using industry standard approaches. Students will also gain a broader knowledge of the media industry and the roles and careers offered, which is beneficial for progression to university courses or employment within the media sector. This course addresses the growing need for media professionals with varied skill sets within the Leeds City Region.

Why should I study this subject?

The BTEC Extended Certificate in Creative Digital Media Production gives an excellent introduction to the nature of planning and production work in the media industry, as well as developing your theoretical understanding of how the media is constructed. Working to as near professional requirements as possible, it will prepare you for either further study or apprenticeships within the industry.

What will I study?

• Media Representations – studying a variety of texts, you will explore how texts are constructed, how meaning is created and how texts and audiences interact. External examination
• Responding to a commission – a task set by the exam board which will require you to plan and construct materials for a media product under timed conditions
• Pre-production Portfolio – all of your planning and Either Film or Magazine Production – you will choose which area you wish to focus on for your main production project

I really enjoy this course because it is something completely different to what I have studied in the past. It gives me the opportunity to learn more about the industry and the jobs it has to offer. I also have access to a taster of what a production process would feel and look like, as I’ve had the chance to express my creativity in my own small production.

Freya Brookes
Ridgewood School

What are the entry requirements?
Please refer to our Course Specific Entry Requirements table here