Subject Intent: Why Business?

Key contemporary developments in the labour market such as digital technology, big data and the impact of globalisation are considered within the business curriculum. Opportunities to interact with industry is firmly embedded in the curriculum and students have regular opportunities to apply key employability skills in both the classroom and in the wider work-related opportunities that being a business student offers.

What will I study?

  • Business as a whole, including ownership, stakeholders and aims of the business
  • Business and key functional areas (HR, Marketing, Operations and Finance)
  • Business in the context of their external and competitive environments
  • Analysing key performance indicators for business in nance, marketing and HR.
  • The impact of threats in the business environment and the extent to which different businesses are affected investment appraisal
  • Innovation in business
  • Managing change
  • Business operations in international markets
  • The role of a leader
  • Organisational culture
  • Why business strategy fails

 What are the entry requirements?
Please refer to our Course Specific Entry Requirements table here