Creative Digital Media Production

Subject Intent: Why Creative Digital Media Production?

Creative Digital Media Production will allow learners to develop a wide range of creative, organisational and communication skills by developing practical creative projects from initial ideas generation, through the pre-production, production and post production phases using industry standard approaches. Students will also gain a broader knowledge of the media industry and the roles and careers offered, which is beneficial for progression to university courses or employment within the media sector. This course addresses the growing need for media professionals with varied skill sets within the Leeds City Region.

What will I study?

  • Media Representations – studying a variety of texts, you will explore how texts are constructed, how meaning is created and how texts and audiences interact. External examination
  • Responding to a commission – a task set by the exam board which will require you to plan and construct materials for a media product under timed conditions
  • Pre-production Portfolio – all of your planning and Either Film or Magazine Production – you will choose which area you wish to focus on for your main production project

Creative Digital Media Production

Please note: Subject videos have been filmed from colleges across our Trust.

What are lessons like in this subject?

BTEC Creative Digital Media Production lessons are focused on developing the specialist skills required to work in the creative media industries. In Year 12, you will learn how to respond to client briefs and produce a variety of short media productions, as well as developing your theoretical understanding of a variety of media products. In Year 13, you will choose to specialise in either film production or magazine journalism. This will lead you to producing a major production to showcase your skills. You will learn how to use industry-standard software such as Apple iMacs, Adobe Creative Suite (Photoshop, InDesign and Premiere Pro) and Final Cut Pro, as well as getting “hands on” with DSLR cameras, sound and lighting equipment. In addition to the course, you will experience talks with media employers and higher education providers, and have the opportunity to go on trips to learn about the creative media industries.

What our


The course is good to study as it gives you an opportunity to express your creativity within practical work within different aspects of the media industry. It also helps you understand the changes within media through the years and helps you go into depths of analysis on why certain things are done within media products, a way of expressing english language skills also. It’s a very fun subject to study overall.

Libby Jackson, McCauley Catholic High School

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